OUR DIGITAL PRACTICE
The digital revolution is transversal across sectors, companies and functions. It impacts strategy, operations and processes. It allows companies to do things differently, more efficiently, at lower cost or with higher impact.
Mansfield supports companies in their digital efforts.
For our private equity clients this is essential when evaluating a deal or making a portfolio company more valuable.
For our corporate clients, we design their digital strategy, support digital transformation and create impact in specific areas that can/should be managed differently.
DPM - Digital Precision Marketing
Mansfield Advisors DPM approach is unique. We use digital techniques and content marketing to build a big-data test database of potential clients that we scientifically micro-segment and iterate, in parallel with A-B testing of different messages.
The result is a deep knowledge of a company's potential market and their customer groups. By implementing this highly data-driven segmentation, along with which messages work best by customer cluster, we give our clients a unique insight about their target market.
This can be used for advertising efficiency, to improve sales, to adjust brands, SKUs, promotions and channels, among many other objectives.
Mansfield Advisors eCRM methodology departs from a much higher effort from retailers to engage with their customers in-store.
Consumers don't differentiate online and offline in their shopping experience and this should also be true for retailers. We support our clients to implement an integrated consumer journey where online and offline touchpoints are aligned.
We also make sure our clients are taking advantage of their key asset - clients visiting their stores - to continue the relation online and save digital advertising budget.
OUR DIGITAL CREDENTIALS
We are a senior and experienced senior strategy, marketing and digital consulting team. We have both long-run, hands-on true operational marketing and digital experience along with the strategy consulting framework that allows us to focus on the high-value issues.
Our partners and senior digital advisors backgrounds include some of the top firms for marketing and consulting including Mckinsey & Co, Roland Berger, Unilever, Coca-Cola and Philip Morris. Collectively, we have worked for clients as Diageo, Coty, Mars, Vodafone, MTV, L’Oreal, Pfizer and EADS, among many others.
Gonçalo has worked in consulting, in digital, FMCG and retail, since 1998.
He is a very experienced former internet CEO and entrepreneur, who has decided to return to the intellectual challenge of advising senior executives after divesting his online businesses. He combines both a strong consulting track-record combined with the operational experience of running a medium-sized business.
He has advised on corporate strategy, due diligence and market entry across the UK, continental Europe, the US, Brazil and North Africa for more than 15 years. His clients include some of the world’s leading multinationals across different sectors.
He holds an MBA from INSEAD and delivers projects in German, French, English, Spanish and his native Portuguese.
Markus has a broad background in International Marketing, Sales and Business Development.
He has worked in global marketing roles at companies such as Pizza Hut, Coca Cola and Philip Morris. In addition, through his work at a leading marketing and advertising agency, he has served clients such as Vodafone, L’ORÉAL, Philip Morris International, Citibank, MTV, Mars Inc., BMW, Nissan, MasterCard and Toyota.
Most recently, he was the CMO and co CEO for a fast growing mid-sized food retail company, with direct P&L responsibility for France and Germany (total over 200m euro in sales)