At Mansfield we always use a set of key questions to govern our work and ensure value:
Are we sure our real knowledge of how medicine or care works now is never a barrier to asking the right questions about how it could be?
Have we made this analysis bulletproof – reproducible, transparent and conceptually elegant?
Is this communication as simple as possible but no more?
Time vs Value
Am I helping to gain time for client team members?
Do we truly understand our client’s position and what they’re trying to achieve right now?
Are we applying commercial skills even outside of for-profit companies?
Is there true clinical and personal value in this proposed change or product?
What would we do as the owners of this business? (Especially if it is state owned.)
Accomplish The Goal
Will our clients be sorry to see us go?